We are a purchasing group, importers, specializing in household appliances, mattresses, furniture, and bicycles.
We also have a diverse portfolio of products from local and international brands.
On September 9, 1978, the group of merchants from the interior of the country was founded with the aim of negotiating together and more efficiently.
Grupo Red Hogar of Uruguay is made up of companies dedicated to the buying and selling of articles and products in the market, as well as importing, aimed at direct sales to the public or to retail businesses.
The effort and work of our members over these years of activity have contributed to achieving our goal of being one of the largest business platforms in our sector.
Currently, we develop our business with the outside world by importing exclusive products and developing our NIC’S and NITRO brands to achieve better positioning in our market.
The entire business platform is developed through Etimel SA, a company that brings together all the members of Red Hogar.
We are characterized by a history of trust, seriousness, and stability, which are fundamental pillars in our commercial management.
Our mission is to do business together in order to strengthen our commercial network in our country and thus achieve better management and customer service.
Strengthening commercial relationships with our suppliers of furniture, mattresses, bicycles, and household items from China, Malaysia, Italy, Brazil, and Paraguay is crucial to our objectives.
The constant development of our Nic’s and Nitro brands is essential for our market positioning. We drive the growth of Red Hogar through advertising campaigns and offering our own products with our brands in the stores that are part of Red Hogar across the country.
Our vision is to maintain a leading organization in the Uruguayan market in the commercialization and distribution of selected products, offering our members the confidence of providing quality items focused on customer satisfaction.
The motivation and drive for teamwork will be fundamental to continue strengthening and leading Red Hogar.
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